Typography is not just margins, line spacing or tracking\u2014it is also about type setting. Which in this case here means: how to type some special characters. It goes into the field of what letters are used and how. Usually authors don\u2019t know these rules or laws as they wouldn\u2019t have an typography background or follow a design approach.<\/p>\n\n\n\n
Here’s a set of rules I’d suggest for every text\u2014no matter how little time is left.<\/p>\n\n\n\n
<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Typography is not just margins, line spacing or tracking\u2014it is also about type setting. Which in this case here means: how to type some special characters. It goes into the field of what letters are used and how. Usually authors don\u2019t know these rules or laws as they wouldn\u2019t have an typography background or follow… Read More »Typography cut short<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"[\"title\",\"meta\",\"thumbnail\",\"content\",\"tags\",\"comments\"]","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-11","post","type-post","status-publish","format-standard","hentry","category-typography"],"_links":{"self":[{"href":"https:\/\/noemata.luc.gr\/index.php\/wp-json\/wp\/v2\/posts\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noemata.luc.gr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noemata.luc.gr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noemata.luc.gr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noemata.luc.gr\/index.php\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":41,"href":"https:\/\/noemata.luc.gr\/index.php\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"predecessor-version":[{"id":223,"href":"https:\/\/noemata.luc.gr\/index.php\/wp-json\/wp\/v2\/posts\/11\/revisions\/223"}],"wp:attachment":[{"href":"https:\/\/noemata.luc.gr\/index.php\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noemata.luc.gr\/index.php\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noemata.luc.gr\/index.php\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}'<\/code>
This is an inch sign, not an apostrophe. It\u2019s a wrong apostrophe; in German: Zollzeichen<\/p>\n<\/div>\n\"<\/code>
doppeltes Zollzeichen, Bogensekunde, keine Anf\u00fchrungsstriche, falsche Anf\u00fchrungsstriche<\/p>\n<\/div>\n\u2019<\/code>
correct apostrophe<\/p>\n<\/div>\n<\/div>\nThe use of proper hyphen and proper dash<\/h4>\n\n\n
-<\/code>
A hyphen is only here for hyphenation (the professional German term is Divis)<\/p>\n<\/div>\n\u2013<\/code>
A dash or in German: Gedankenstrich (the professional German term is Halbgeviertstrich; used in German and Swiss typography)<\/p>\n<\/div>\n\u2014<\/code>
A dash (used in English and American typography)<\/p>\n<\/div>\n<\/div>\nThe use proper quotation marks\u2014called guillemets<\/h4>\n\n\n
\u00abword\u00bb<\/code>
quotation marks in Swiss typography\u00ab<\/code> Alt , on macOS
Alt Gr + X\u2002on Windows (Swiss keyboard)<\/p>\n<\/div>\n\u00bbword\u00ab<\/code>
quotation marks in German typography\u00bb<\/code> Alt Shift , on macOS
Alt Gr + Y\u2002on Windows (Swiss keyboard)<\/p>\n<\/div>\n<\/div>\n\u201ehello\u201c<\/code>
is not wrong, maybe aesthetically not as nice. It wouldn\u2019t be used in the highest form of typography (books), because the real guillemets are integrating a lot better into the typeface.<\/p>\n\n\n\n